The company is a private Business School in the United Kingdom. It was established in 2011, yet struggled to attract international students.
Challenges: Their school unfortunately had no social media accounts, and their website suffered from poor search engine optimisation (SEO), so it didn't appear on the front page of Google's search results.
Approach: We began by carrying out a comprehensive analysis of their competitors' websites and social media accounts. Based on the information we gathered, we designed compelling website copy and engaging social media posts suited to their business objectives. Then, we rigorously tested different copy and strategies to determine the most effective approach. We strategically launched blog posts on their website using a data-driven approach, which significantly improved their Google rankings and online visibility. In addition, we revamped their landing pages, optimising them to improve the user experience and increase conversions. As part of our concentrated efforts to attract new international students to their school, we carried out a highly successful e-mail marketing campaign. The campaign not only captivated the target audience, but also resulted in a significant influx of potential students from different parts of the world. The name of the company remains anonymous.